How to Use Amazon Book Promotion in Your Book for Free

 How to Use Amazon Book Promotion in Your Book for Free

Simply put, Amazon is one of the best things to ever happen to writers. Marketing your book was difficult (and expensive) in the old days. Book marketing was laborious and time-consuming, from attending book signings to scoring a spot on the local news to attending trade shows and conventions. And not everyone was able to afford a whirlwind multi-city tour to promote their latest book.

These days, authors can do most of their marketing from their laptops. In fact, you can do quite a bit of it from one site: Amazon. It’s a great time to be alive.

But if you’re new to the Amazon game, you probably don’t know how the marketing side of it works. Let’s remedy that. Below, we’ll discuss how to use Amazon to market your book. More

WHY USE AMAZON FOR BOOK MARKETING?

You might imagine Amazon as a worldwide marketplace, however, it’s additionally beneficial to consider it as a seek engine, similar to Google or Bing. With 310 million lively clients, you could doubtlessly attain a number of eyeballs thru Amazon alone. It makes feel to leverage this retail provider to get in front of as many humans as possible. Just like every seek engine, Amazon connects its clients with what they’re searching for, however, it is going one step further. Amazon additionally uses its clients’ statistics to offer applicable and custom-designed recommendations. For motives we’ll talk about below, that is one of the fine matters that Amazon does to assist its writers. If you’re promoting an ee-ebook, you’re probably promoting it on Amazon too, if now no longer completely at the web website online. Amazon makes it clean to sell your ee-e-book on its web website online without spending a dime, despite the fact that they do provide paid promotions, too.

USE METADATA

If you’re now no longer taking gain of metadata, you need to be. Metadata is the name of the game to going in front of as many capacity readers as possible. Here’s the way it works: Metadata is the textual content that you use to explain your ee-e book and what it’s approximately. Metadata makes it clean for humans to locate your ee-e-book on Amazon. On a fundamental level, metadata consists of your ee-e book’s title, subtitle, creator, ISBN, format, and guide date. However, Amazon permits you to do extra. You can upload an outline of your ee-e-book, which is just like the dirt jacket or the again cowl of an ee-e book. Your description summarizes the tale in a fascinating manner that encourages readers to present your ee-e book a chance. The description should not be a listing of key phrases, it needs to be a descriptive blurb.

Choose the Right Keywords for your Metadata

You should additionally upload key phrases on your metadata. Keywords are phrases or terms that a potential reader could use to look for books on Amazon, Google, etc. As you could imagine, key phrases play an important function withinside the advertising of your ee-e book. In order to nail it, assume just like the reader and provide you with phrases or terms which you could use to look for an ee-e book like yours. How could you describe the storyline, characters, or common subject of your ee-e-book? When developing with key phrases, don’t simply assume phrases of unmarried phrases like love or dog. Go for longer keyword terms, additionally acknowledged as “lengthy tail key phrases,” to be able to higher outline what your ee-e book is approximate. The extra precise you could be, the higher (i.e. seaside romance or courageous dogs). For this reason, you need to keep in mind including a subtitle on your ee-e book that concisely defines your problem remember. It’s plenty less difficult to attain your audience in this manner. When including key phrases on your metadata, don't forget to hold it naturally. Don’t stuff your descriptions with key phrases and try and trick the system. Avoid the usage of phrases like “free” or “fine seller” except immediately tied to the subject of your ee-e book. It’s pretty tough to sport Amazon, and it could bring about a ban. You also can check your key phrases to peer which of them are extra effective. If you do determine to exchange up your keywords, provide it at least forty-eight hours to peer in case your more recent keyword has led to high sales.

FOCUS ON GETTING CONSISTENT BOOK REVIEWS

Reviews are the coronary heart of your advertising method on Amazon. It doesn’t remember how nicely you select out your related key phrases, in case you don’t have critiques, your ee-e-book can be not noted through the enormous majority of capacity critiques. Most Amazon customers may not even keep in mind shopping for an unrated ee-e book. Why need to test on a "newbie" creator whilst they are able to spend their cash on a depended-on and nicely-reviewed ee-e-book instead? Even getting one evaluation is higher than getting none. Make it a part of your advertising method to solicit critiques of your ee-e book. One way to locate reviewers for your ee-e-book is to discover the evaluation phase of books like yours. Reach out to the humans who’ve reviewed the one's books and ask if they may evaluate yours— it by no means hurts to ask. What does harm in shopping for faux critiques? Never try this or you may get banned. Also, reviewing isn't always a one-and-performed process. You need to try for a constant circulation of ee-e-book critiques. This is due to the fact on every occasion your ee-e book is reviewed, it receives a replacement withinside the Amazon set of rules and will increase its inner rank on Amazon.

BUY ADS

Allow me to introduce you to Amazon's Kindle Direct Publishing. When you take part in Amazon's Kindle Direct Publishing, you furthermore might have to get admission to Amazon Marketing Services, or AMS for short. AMS permits you to create cost-in-line with click-on advertisements to sell your ee-e book. You'll set the finances of the most which you're inclined to pay in line with click on. You are handiest charged when a person simply clicks on your advert. There are special advert kinds to be had thru AMS: Sponsored Products or Product Display advertisements. Sponsored Product advertisements seem withinside the seek effects and on product element pages. These advertisements goal a particular keyword or keyword phrase. Product Display advertisements seem on associated product element pages and might additionally seem on the Kindle E-reader domestic display or screensaver. These advertisements goal a particular style or associated merchandise, consisting of gadgets that aren't books. The merchandise is associated in a few manners with the problem remember of your ee-e book.

CHOOSE THE RIGHT PRICE

Your pricing will make a big distinction to your capacity to market your ee-e book. Many Amazon customers slim their preference through charge, so in case you’ve selected a beside-the-point charge, you could simply restrict your ee-e book’s visibility withinside the Amazon marketplace. If you’re a brand-new creator without a longtime fanbase, the purpose of a decreased charge is to forge the widest net. On Amazon, the fine-acting pricing set is between $ 2. ninety-nine to $5.ninety nine. Then decide on the perfect charge for your ee-ebook, you need to check the charge of different books to your equal category.

OFFER YOUR BOOK FOR FREE

The first-rate manner to advantage of visibility to your ee-e-book is to provide it without spending a dime strategically. When you join your ee-e-book in KDP Select, you could run a Free Book Promotion for as many as 5 days of every 90-day KDP Select enrollment period. You can run this advertising for consecutive 5 days or ruin it over the path of 3 months. While you won’t get hold of royalties in your ee-ebook at some point of this period, it could be really well worth it. You’ll boom the chances of rating on Amazon’s Top hundred Free listing, which is extremely good publicity for any creator.

SET UP YOUR AUTHOR PAGE

Sign up for an Author Central account on Amazon, then create a creator web page. This permits potential readers the possibility to analyze extra approximately you without leaving the Amazon internet site. Amazon Author Central permits you to quickly restore any troubles together with your ee-ebook listings and additionally tune your sales. Your creator web page (which you could create when you sign on for an Author Central account) will include your bio, photo, video (in case you'd like), and hyperlinks on your weblog feed. You also can add your bibliography. Lastly, your creator web page will consist of the internet site and social media info. It serves as your creator hub on Amazon. If you want this service hire me.